4/30/23

Swad - Boyz a Liar / Telling Everybody


For most of its existence, Hot 97's Summer Jam has been held in New Jersey. It's like Jets and Giants games in that way—ostensibly for New Yorkers but really only those who will make the trek to a neighboring state. In 2023, the rap music industry's major public-facing annual trade show returns to New York for the first time in 20 years. But it won't be held in New York City. Instead, the UBS Arena in Elmont will play host to the event. Will any of the performers taking the stage June 4 realize let alone acknowledge they're in Nassau not Queens County? Who knows? But you can bet that the show's promoters know it, and let it ride that there's some corporate tax benefit at the heart of this relocation maneuver. Box that like the Belmont Stakes. Hopefully, the audience will know where they're at, too, and in this recognize that Long Island is as inextricably linked to hip-hop's past, present, and future as any of the five boroughs. Like I was saying to one of my favorite musicians earlier tonight, there's the politic and then there's the emotion. Beyonce and Ice Spice offer plenty to consider in terms of both interpretations. And Swad's remixes of their recent hits relish in the interconnectedness of the two.

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