Who Is Gustavo Louis?

MF DOOM used to say he rocked a mask to keep the focus on the music rather than the musician—a noble cause and a clever device to maintain one's anonymity, but I can't help imagining that it also has the opposite effect. Humans are inherently curious animals. When we see a mask, we automatically wonder whose face is under it. Is it horribly mangled ala Viktor Von Doom? Or is it the familiar visage of someone we've known all our lives? Or could it somehow be our own face under there, an evil twin come back to collect its revenge for some unseen slight? In Mexican wrestling, it is considered the ultimate disrespect to unmask one's opponent. 

Like the traditional Mexican wrestler, Gustavo Louis dons a luchador mask. Over the past year, he's put out no fewer than 10 projects. However, he actually came to my attention via a retweet from fellow Hempsteader SmooVth regarding their shared origin. Of course, the mask in the profile pic made me wonder 'who's that,' not necessarily in terms of the person's identity but more their profession, as in, 'Is there a rapper coming out of Hempstead wearing a luchador mask?' Yes, there is. His (rap) name is Gustavo Louis, and he releases music under the auspices of Narconomics Records.

The latest release in terms of albums and mixtapes is The Love Tape, which aptly dropped on Valentine's Day. But even newer than that is the Mixed for Narconomics playlist he compiled on Soundcloud, featuring just a couple of his songs as well as a number of LI familiars, including The UN's "Mind Blowin" and De La Soul's "Lovely How I Let My Mind Float" ft. Biz Markie (the LIRR post no less). Both projects provide a solid introduction: the former showcasing his flare for animated hustling and affinity for Phat Bastard beats (the two have three projects together with a fourth on the way), the latter highlighting some of his compatibles and inspirations. Both stream below, along with a clip from a new song produced by Jay Be Ill, possibly from their upcoming Illnarco tape. Get familiar.


Anonymous said...

this is LONG ISLAND LOVE for real thank you !!!!!!!!

Anonymous said...


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